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Well, Zuck has confirmed what anybody paying attention has known for a while…Facebook is changing (always). Just do a quick search and you can find his post about the changes.

FB will be prioritizing content that features your friends and family in your newsfeed. They have been moving in this direction, and it doesn’t come as a surprise.

What FB really wants to do is prioritize content that sparks conversations and meaningful interactions between people.

They want people engaging with content.

But, what does it all mean to real estate pros, business owners and marketers?

That means that FB will be giving less organic reach to posts from business pages and brands.

According to FB themselves, your reach, video watch time and referral traffic can all decrease.

But of course you want to do everything you can to maximize your organic reach. So, what do you do?

One way to mitigate any potential loss – creating engaging, entertaining content that people want to see.

For you real estate pros out there, if all you do is post your listings…that reach is going to go way, way down.

So mix it up. Show that you are a local expert. Share the local information that people want to see.

Things about great neighborhoods, favorite places to eat, popular upcoming events, etc.

You know…be a helpful, entertaining person and show your local expertise.

Which you should already be doing.

And you can certainly pay to play as well with ads. (Shitload of dimes!)

But be mindful…if you are paying for posts to be seen that aren’t engaging anyway, is it really worth it? Probably not.

The big lesson – pay attention moving forward.

And nobody really knows what it all means.

Facebook is going to do what they want and what they think is best for their users and show what they want to who they want.

They don’t owe your business or your brand anything.

Unless, of course, you pay for it.

Need help with your Facebook marketing for your real estate business? Hit me up here…