Serious question…does ‘your’ website help or actually hurt your real estate business?
And I put ‘your’ in quotes for a reason…because if your website consists of a page on your broker’s website…then that’s not really your website.
Here’s the deal…
Whether you know it or not, if you are in the real estate business, people are Googling your name and business all the time to see what kind of information they can find from, and about, you.
They are trying to find people they can get to know, like and, most importantly, trust with their best interests in their real estate deals.
So, does your web presence – both your website and social media profiles – show you to be someone that people can get to know, like and, most importantly, trust?
Or do you look like the huge majority of real estate agents, heck, even some brokers, and just have a very basic page, on the big broker’s website, that you hope gets you some business at some point.
Most of you have a website that would most likely include these things:
Your picture, because reasons.
- Your contact info.
- An About page, that sounds just like everybody else’s telling people all about you, instead of how you will HELP THEM.
- Some kind of ‘registration’ or email opt-in that you never follow-up with.
- YOUR listings (all 2 or 3 of them), or, failing that, some cool listings from other people in your office
- A link to your local MLS, because if people have taken the time to come to your website, then they must want to search for every single house currently available in your metropolitan area.
- Generic blog posts from 18-30 months ago, because you know that you should have a blog and as long as there are 2 or 3 posts up there, people will come flooding to you, right?
And…that’s probably about it.
Does that work for you?
More importantly, do you think that works for your website visitors?
Chances are, people are visiting your website to find out more information about you and about your local area.
Is the information there, right now – on your website, to position you as an expert in your local area?
Heck…have you even defined your local area, or are you focusing on serving a market of several hundred thousand people all day every day because you haven’t niched down to your geographic area that you want to dominate.
What people want is local information that they can trust.
Are you giving that to them?
Here’s where the rubber meets the road.
The goal of your website should be to become a go-to resource for all things local.
Kind of like a local Wikipedia…except YOU control all the content. That makes YOU a local expert.
And what goes a long way to establishing that necessary trust it takes to earn someone’s business?
Content. Information. Answers to the questions they already have.
Set yourself up as an expert in your market, in your niche, that sets you apart from your competition.
Let buyers and investors and sellers know that YOU are the expert for that neighborhood, community, subdivision, type of housing, etc.
The absolute best and easiest way to do that is by consistently publishing helpful, professional, and even entertaining content to your website.
It’s easy to do once you have a system in place.
Want to know an easy way to do this? Without taking hours or banging your head against the wall?
It’s called the Simple Content System and it’s just that. Simple